Team Training-Learning Styles
Posted in Distributor Training on Apr 5th, 2007
Address All 3 Learning Styles and Increase Your Sales!
By Julie Kalin (Copyright, All Rights Reserved, Julie Kalin 2004)
Click here to view video on Learning Styles
3 Basic Learning Styles:
VISUAL – Learns best through what they see
VERBAL – Learns best from what they hear
KINESTHETIC– Learns best by doing
Visual learners are the most common type of learner. Most classroom teachers teach to the visual learner. Verbal and kinesthetic learners may fall behind, or struggle to understand what is presented to them. Some will adapt and strengthen their visual learning skills, most will not. The kinesthetic learner is in the minority. This learner thrives on self-involvement. Tactile experiences are a must for this learner.
Identify your customer’s primary learning style.
Here are some cues to help you determine someone’s primary learning style.
The visual learner may say, “I see what you mean”, “How long before I see a change in my skin?” The visual learner likes to follow along in the Beauty Book and look at everything you do.
The verbal learner may say, “I have always heard…”, or, “Say that again please.” The verbal learner may ask more questions.
The kinesthetic learner may say, “Can you show me how to…”, or, “What would happen if…”, or “Can I see that?” (Meaning; let me touch it). The kinesthetic learner may take notes, and flip back and forth in the Beauty Book, or play with the products in front of them. They like to touch, smell and pass the products around.
Teach to all 3 primary learning styles and you will increase your sales. If people know how to use the products, they are more likely to buy them. Here are some tips on how to teach to all 3 styles.
Visual: Use the flip chart. Use a placemat with product information on it. Give them a SeneCeutical Beauty Book at the beginning of the presentation so they may follow along. Circling items on an order form during your presentation/demo will be effective with this customer.
Verbal: Get down on their level and speak directly to them. Break information into small bits, and then summarize verbally at the end. Answer their questions.
Kinesthetic: Place all products you use directly in front of this customer. Use a Lip Caddy to hold products you have used. This customer will want to pick things up, smell them, touch them and may repeat this several times with each product. You may interest them in products you did not mention simply by placing testers within their reach and inviting them to explore the products. It is important to let this customer apply the products during a one-on-one demo. After you apply a product on one side of their face, let them repeat the process on the other.
Have pens available to everyone at demos and trainings.
Remember to apply these techniques when working with your downline. Have you ever wondered why some people just won’t make use of all of the different training materials offered to them? Most people will choose only those tools that are geared toward their primary learning style. For example: a visual learner will get more out of the training videos, or seeing you do a demo. A verbal learner will be able to learn effectively from the Product Knowledge CD. A kinesthetic learner will progress more quickly if you have them assist you with a demo, or just by playing with the products. SeneGence has provided us with tools to reach all of these learning styles. Familiarize yourself with all that is available, and steer others toward tools that will be most effective for them. Determining the learning styles of your downline will also help you to better understand how to present information so they can actually retain it and use it!